Gina Colada Creative Branding
Gina Colada Creative is a full service digital marketing agency providing social media content strategy and blogging to creative companies. The design challenge was to showcase the play on words with Gina Colada (like pina colada) but also not fall into the 'trend trap' with simple pineapple icons. The design direction ended up being unique and tropical without screaming "Bahama Mama!" , but also "trend-proof" with the pineapple being hinted at in shape alone.