Creating a Style Guide for Your Website
Keeping a consistent brand is key for creating a professional, clean look for your business. However, it can be a little difficult to keep everything uniform if you don’t have a go-to spot for all of your brand elements. Creating a style guide can be the perfect solution for your website!
So what is a style guide? Great question. A style guide combines every visual element of your brand in one nifty document. Consider it your cheat-sheet for your branding. You can easily find color codes, fonts and more thanks to your handy website style guide.
A website style guide can also serve as a “test run” for an updated branding refresh. You can review your design before doing a complete overhaul of your website, collateral materials, etc.
Here is a main checklist of what to include in your style guide:
main logo
images/inspiration
colors + color codes
fonts
other visual elements such as form buttons
Other things you could include in your style guide:
social icons
email newsletter layouts
instructions on how to use your visual elements such as spacing rules
blog post formatting
client proposal layouts
whatever you like!
Tools like Photoshop or Illustrator are great for creating your style guide, but even if you don't have fancy design programs, Canva is a great resource too!
Do you have a brand style guide? How has it helped your business? Let me know how it has been a game changer for you!
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