Creating a Style Guide for Your Website
Keeping a consistent brand is key for creating a professional, clean look for your business. However, it can be a little difficult to keep everything uniform if you don’t have a go-to spot for all of your brand elements. Creating a style guide can be the perfect solution for your website!
So what is a style guide? Great question. A style guide combines every visual element of your brand in one nifty document. Consider it your cheat-sheet for your branding. You can easily find color codes, fonts and more thanks to your handy website style guide.
A website style guide can also serve as a “test run” for an updated branding refresh. You can review your design before doing a complete overhaul of your website, collateral materials, etc.
Here is a main checklist of what to include in your style guide:
- main logo
- colors + color codes
- other visual elements such as form buttons
Other things you could include in your style guide:
- social icons
- email newsletter layouts
- instructions on how to use your visual elements such as spacing rules
- blog post formatting
- client proposal layouts
- whatever you like!
Tools like Photoshop or Illustrator are great for creating your style guide, but even if you don't have fancy design programs, Canva is a great resource too!