Merakai Life Brand Design
A sacred geometry logo design with phases of the moon.
Project RECAP
Merakai Life creates custom mala experiences and provides spiritual & practical guidance for clients who are highly sensitive, entrepreneurial women grappling with their spirituality often feeling anxious & overwhelmed. They reframe their anxieties and leave them feeling inspired with practical tools to implement. It's about more than just the beads, it's about what the beads are a vehicle for: transformation and connection.
This brand was not interested in a trendy, “light”-oriented design. They aren't afraid of shadows or darkness in their work, and so wanted a natural, textured feel to the designs. Sacred geometry was also really important as well as the phases of the moon. In using an earthy metallic copper, we sort of show how Merakai “reflects” what the client is experiencing and transmutes the light into the mala experiences that are then created for each client.
Cabin Fever Brand Design
Project RECAP
Such a fun branding project for Cabin Fever Coffee and Play House - think coffee house meets indoor playground without the primary colors and giant equipment. The brand is built upon the idea of a family minded space where you can attend parent-child sing and dance classes, let your kids run wild while drinking a hot cup of coffee or rent our space for your family-friendly event. These logos below include the alternate directions for the branding concepts. One is a nod to the forest friends and is more whimsical and childlike with hand drawn elements and the cute little fox. The second direction is more of an outdoorsy-iconography style design with the feeling of a cabin in the woods.
WANT to CREATE
a custom LOGO?
Jamie Foley Brand Design
Project RECAP
Jaime Foley is an interior designer who needed a brand identity to match her newly formed business. Jaime Foley Design Studio has a focus on the co-existence of beauty and function. Her goal is to make your home not only look great, but feel great too. With a focus on clean lines, and a modern esthetic, the mix of old and new create warmth and a space that speaks to you and your life.
So we brought that mission to life through design. Below are some of the designs from the process!
WANT to CREATE
a custom LOGO?
Creating a Style Guide for Your Website
Keeping a consistent brand is key for creating a professional, clean look for your business. However, it can be a little difficult to keep everything uniform if you don’t have a spot with everything you need. Creating a style guide can be the perfect solution and go-to file for your website.
Keeping a consistent brand is key for creating a professional, clean look for your business. However, it can be a little difficult to keep everything uniform if you don’t have a go-to spot for all of your brand elements. Creating a style guide can be the perfect solution for your website!
So what is a style guide? Great question. A style guide combines every visual element of your brand in one nifty document. Consider it your cheat-sheet for your branding. You can easily find color codes, fonts and more thanks to your handy website style guide.
A website style guide can also serve as a “test run” for an updated branding refresh. You can review your design before doing a complete overhaul of your website, collateral materials, etc.
Here is a main checklist of what to include in your style guide:
main logo
images/inspiration
colors + color codes
fonts
other visual elements such as form buttons
Other things you could include in your style guide:
social icons
email newsletter layouts
instructions on how to use your visual elements such as spacing rules
blog post formatting
client proposal layouts
whatever you like!
Tools like Photoshop or Illustrator are great for creating your style guide, but even if you don't have fancy design programs, Canva is a great resource too!
Do you have a brand style guide? How has it helped your business? Let me know how it has been a game changer for you!
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